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    Article by James Nowka    (03-17-10 23:39.35)
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    The latest news from W.R. Case & Sons! Additional photos available upon request. Please call for any additional information or resources. Thanks! Fred



    FOR IMMEDIATE RELEASE


    Contact: Fred Feightner, Communications Manager

    Phone: 814.363.6105
    Email: ffeightner@wrcase.com







    W.R. Case & Sons’ New Hawk Bill Pruner Earns IWA International Knife Award




    Case takes “Knife Oscar” as first-time IWA exhibitor in Nuremburg, Germany




    Bradford, PA (March 17, 2010) – A new knife made by W.R. Case & Sons Cutlery Company is about to hit the market; one which has just been awarded one of the international outdoor industry’s most prestigious honors. Case’s new Hawk Bill Pruner (‘011 pattern) was selected as the winner of the coveted International Knife Award given by IWA 2010 & OutdoorClassics in the Outdoor category in Nuremburg, Germany’s Exhibition Center last Friday. The award presentation was part of the exhibition’s opening ceremonies, and celebrates Case’s first appearance as an IWA show exhibitor and International Knife Awards competitor. Sixty-three different knives representing 42 suppliers in nine countries were part of this year’s competition. The knives were judged by a panel of leading knife experts, each with extensive experience in the cutlery industry.



    According to IWA’s website, www.iwa.info, the contest judges knives in several distinct categories “according to strict criteria of functionality and quality, plus innovation, design and material combination.” Case’s new Hawk Bill Pruner, which measures 4” in length when closed and weighs 3.2 to 3.5 oz, is currently offered in Peach Seed Jigged Amber Bone, Smooth Rosewood, and Smooth Black G-10 handles with a stainless steel blade. Additional handle choices will be forthcoming.



    The jury also recognized the Hawk Bill Pruner for its authentic look and feel, saying, “Traditional knife patterns as can be found in this very well crafted gardening tool keep the culture alive. This knife is suited for any dedicated collection.”



    Tom Arrowsmith, President of W.R. Case & Sons Cutlery Company states, “We are delighted to be recognized by the international community for the unique blend of quality, innovation, and traditional hand-crafting built into Case knives.”



    2010 marks the tenth anniversary of the IWA International Knife Awards competition.



    About IWA 2010 & OutdoorClassics

    IWA & OutdoorClassics has been the world's leading exhibition for the hunting and sporting guns, outdoor and accessories sector for over 35 years. Last year 1,135 exhibitors from 53 nations presented their products and services to more than 32,000 trade visitors representing more than 100 countries. The show’s international share of visitors is 60 % - which makes IWA & OutdoorClassics in the Exhibition Centre Nuremberg a truly multinational occasion for the industry.



    About W.R. Case and Sons Cutlery Company

    W.R. Case & Sons Cutlery has been hand-crafting premium knives exclusively in the United States for over 120 years. Case's distinction underscores its well-earned place as a genuine piece of Americana and the country's most popular collectable brand. The company manufactures pocketknives, sporting/hunting knives, commemoratives and collectibles which are available at local hardware stores, cutlery shops, sporting goods stores and select retail chains across the country. W.R. Case & Sons Cutlery is based in Bradford, PA and has been part of the Zippo Manufacturing Company since 1993. For more information, visit www.wrcase.com or contact Case at 1-800-523-6350.





    # # #





    Fred Feightner

    Consumer Marketing & Communications Manager

    W.R. Case and Sons Cutlery Company

    Bradford, PA 16701

    Direct: 814.363.6105

    Email: ffeightner@wrcase.com



     
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