NEWS
RELEASE

Case Has Gone Fishin’
Medium Texas Toothpick Introduced for 2001

Media Contact: KaLyn Rehrig, DNP
   (865) 688-3151 or krehrig@dnp.com

January 2001, Bradford, Pa. — For the 2001 catalog, W.R. Case & Sons Cutlery Company is introducing a new Fishing Knife based on the new Medium Texas Toothpick.
 “We are paying attention to our customers’ desires and market trends,” said John Sullivan, Marketing Director for W.R. Case & Sons Cutlery Company. “With the growing popularity of angling and our new Medium Texas Toothpick base, the time seemed right to introduce a good fishing knife.”
 The fishing knife features the Tru-Sharp® surgical steel long clip blade and a scaling blade with a hook disgorger on the tip. A fishhook sharpening stone is embedded into the highly visible yellow handle.  At 4 ¼” (closed) this knife slips easily into any pocket an angler chooses and at 2.6 ounces, it’ll never weigh a fisherman down.
The Medium Texas Toothpick is a long, slender, single-blade knife available in the new Amber Bone or Rosewood handle material in the 2001 catalog.
W.R. Case & Sons Cutlery Co. has been making high quality knives since 1889. The most popular collectable brand of knife in America, Case continues to make its knives the old-fashioned way — by hand. For more information, call 800-523-6350 or visit their web site at www.wrcase.com
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