Case Introduces Silver Script
New Shield for 2001 Knives

Media Contact: KaLyn Rehrig, DNP
   (865) 688-3151 or krehrig@dnp.com

January 2001, Bradford, Pa. — The shield on any W.R. Case & Sons Cutlery Company knife has always been a symbol of quality and artistry. Now, the Case nameplate itself has become a work of art.
The new shield resembles a fine silver line of cursive handwriting rather than embossed in the traditional horizontal oval.  This gorgeous inlay is crafted from the same nickel silver found in Case bolsters and other shields.
“A team from the manufacturing floor suggested this idea at a marketing meeting a few months ago,” explained John Sullivan, Marketing Director for W.R. Case & Sons Cutlery Company. “They saw an opportunity for greater creativity using the new technology that bores out the shield cavity. We then looked at several styles and picked this one for its unique and interesting appeal. It’s similar to an old tang stamp and quite like the logo on the shield design today.”
Combining modern technology with handcrafted quality, Case uses a computer engraving system that carefully cuts the logo design into the double-dyed Cranberry Bone. Craftsmen inlay the solid nickel silver logo, maintaining the hand-assembled quality that has built the Case reputation.
Silver Script can only be found on the Cranberry Bone handle with the famous peach seed jig design. It is available this year in the most popular larger knives: Sowbelly,

Page 2 – Case Silver Script

Canoe, RussLockTM, Trapper, Folding Hunter, Large Stockman and Barlow. All have the Tru-Sharp® surgical steel blades.
W.R. Case & Sons Cutlery Co. has been making high quality knives since 1889. The most popular collectable brand of knife in America, Case continues to make its knives the old-fashioned way — by hand. For more information, call 800-523-6350 or visit their web site at www.wrcase.com.

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