NEWS
RELEASE
W.R. CASE & SONS CUTLERY COMPANY RESPONDS TO POPULARITY OF SILVER SCRIPT
A new Small Silver Script to be offered in Autumn Bone
Media Contacts:Alison Dotson, Davis Newman Payne
(865) 688-3151 or
adotson@dnp.com
February 2002, Bradford, Pa. – In response to the popularity of the Silver
Script shield introduced in 2001, W.R. Case & Sons Cutlery Company is
expanding its
product line by offering 10 additional patterns in Rogers jigged Autumn
Bone handles with new Small Silver Script inlays and Tru-Sharp™ surgical
steel blades.
“The new Small Silver Script is in direct response to the overwhelming launch
of Silver Script last year,” said John Sullivan, Case Marketing Director.
“We’re expecting the same reaction with the popular patterns being offered
in Autumn Bone handles this year.”
Case enthusiasts were captivated with the rare-prototype nickel silver Case
script trademark insert that made its debut on the handles of knives within
the Cranberry Bone family. This new creation made the nameplate,
not just the knife, a work of art all its own. By using a smaller version
of the shield, we are able to offer our customers more pattern choices.
Although the process of making Silver Script a reality was long and tedious,
the time put forth by Case designers and craftsmen to make this custom-designed
concept a reality was worth every minute. The process includes the Case name
being precisely routed into the bone handle by a drill the thickness of a
hypodermic needle; then, the nickel-silver Case logo is embedded into it
by hand. The process is tricky because applying too much pressure or a faulty
design can cause either the bit to break or the bone to break.
Small Silver Script is Available in:
- Mini CopperLock® – Features a clip blade, measures 3 5/8” closed
and weighs 2 ounces.
- Small Texas Toothpick – Features a long clip blade, measures 3” closed
and weighs 1 ounce.
- Doctor’s Knife – Features a spear blade, measures 3 3/4” closed and
weighs 1.7 ounces.
- Muskrat – Features two clip blades, measures 3 7/8” closed and weighs
2.6 ounces.
- Mini Trapper – Features clip and spey blades, measures 3 1/2“ closed
and weighs 2.7 ounces.
- Mini Copperhead – Features clip and pen blades, measures 3 1/8” closed
and weighs 1.4 ounces.
- Baby Butterbean – Features spear and pen blades, measures 2 3/4” closed
and weighs 1.5 ounces.
- Peanut – Features clip and pen blades, measures 2 7/8” closed and weighs
1.2 ounces.
- Medium Stockman – Features clip, spey and sheepfoot blades, measures
3 5/8” closed and weighs 2.5 ounces.
- Seahorse Whittler – Features Wharncliff, pen and coping blades, measures
4” closed and weighs 2.6 ounces.
W.R. Case & Sons Cutlery Company has been making high quality knives
since 1889. The most popular collectible brand in America, Case continues
to make its knives the old-fashioned way – by hand. For more information,
call 800-523-6350 or visit their web site at www.wrcase.com.